How do you get your community to do something big?

Start with something small.

Every time I read or hear someone say that email marketing is dead, I have to chuckle and shake my head a bit. Why? Because there is still no better tool for building your online community. Here are a few things that are often touted as the new best thing: RSS – If you don’t [...]

No matter how you go about building your online community, you are going to have to produce more content. So what are some short cuts to make it easier?

Hugh MacLeod is using his email newsletter to connect with his audience on a daily basis and make his work easy to share. Here's why it's working...

We have put together a new PDF for you to download and learn from. The title is 16 Principles for Building and Leading a Tribe and was heavily inspired by Seth Godin's Tribes.

I recently spoke with an author who's book is due to be published this coming fall. The really interesting thing about him is the fact that his book's topic has absolutely nothing to do with the expertise and renown he has developed as part of being a leader in the industry of his "day job". In speaking with him about building his online platform, I began questioning him on what his message is and what tribe he would like to lead. He had not thought through this yet and could not articulate it at all.

This is a problem.

Many times the idea or concept that you are trying to share with your community can be complex and hard to explain. If you go down the route of technical terms, graphs and "industry speak", you're readers will quickly lose interest and go looking for something else. So how can you take a complicated idea and present it in a way that is easy to follow and exciting to learn?

There is a lot of advice floating around out there that Gary Vaynerchuk is the perfect example of what every author needs to be doing to market their book. This, of course, is ridiculous.

As an author there are a lot of things you can do to market your book. Jonathan Fields says that the most important thing you can do is write an absolutely amazing book from the beginning. But once the manuscript is done and the book is launched, what else can you do to sell a lot of copies and ensure sales of future copies as well?

Not every author has time to write amazing books and have time to blog. So, for those of you who don’t have the time or don’t understand how this works, here are some tips.