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Far and away the #1 question I receive about Amazon.com is some variation of this:
How do I get on the bestseller list?
Whether you’re shooting for the top 100 or top 10, hitting the Amazon bestseller list is extremely important. No matter what your goal is, here is the #1 thing you need to know to get to the top of the Amazon bestseller lists:
Focus all of your sales into one day.
While Amazon keeps their exact formula for picking the top books under wraps, it is clear that it weighs heavily on how many books you can sell in a short period of time.
In fact, a recent campaign by Seth Godin for his book We Are All Weird was able to hit the #2 spot on Amazon by selling less than 2000 copies of his hardcover in a day.
Another author I worked with was able to generate 500 sales of his book in a single day and this put him in the top 100 on Amazon.
Contrast this to another author friend of mine who has sold thousands of copies of his book but never broke into the top 100 because they were spread out over several months.
It is important to focus all of your marketing efforts into selling as many books as possible on a single day. Less sales in a single day will drive you higher on the list than more sales spread out over time.
A couple caveats:
In the end, here’s how you hit the bestseller list:
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Joseph Hinson is the president and owner of Out:think Group, a firm that helps authors build their platforms, connect with readers and sell more books.
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