How do you get your community to do something big?

Start with something small.

Every time I read or hear someone say that email marketing is dead, I have to chuckle and shake my head a bit. Why? Because there is still no better tool for building your online community. Here are a few things that are often touted as the new best thing: RSS – If you don’t [...]

No matter how you go about building your online community, you are going to have to produce more content. So what are some short cuts to make it easier?

We recently launched Sunni Brown’s new website. Here’s a few changes we made…

Until you realize you're superior to other people, you'll never be able to build your tribe.

A few things you should know when you enter the world of book publishing.

A story of seemingly random events that played out perfectly into the marketing plan of Orbit Books.

Hugh MacLeod is using his email newsletter to connect with his audience on a daily basis and make his work easy to share. Here's why it's working...

We have put together a new PDF for you to download and learn from. The title is 16 Principles for Building and Leading a Tribe and was heavily inspired by Seth Godin's Tribes.

I recently spoke with an author who's book is due to be published this coming fall. The really interesting thing about him is the fact that his book's topic has absolutely nothing to do with the expertise and renown he has developed as part of being a leader in the industry of his "day job". In speaking with him about building his online platform, I began questioning him on what his message is and what tribe he would like to lead. He had not thought through this yet and could not articulate it at all.

This is a problem.