Many times the idea or concept that you are trying to share with your community can be complex and hard to explain. If you go down the route of technical terms, graphs and "industry speak", you're readers will quickly lose interest and go looking for something else. So how can you take a complicated idea and present it in a way that is easy to follow and exciting to learn?

What is a book? The definition is quickly changing...

There is a lot of advice floating around out there that Gary Vaynerchuk is the perfect example of what every author needs to be doing to market their book. This, of course, is ridiculous.

As an author there are a lot of things you can do to market your book. Jonathan Fields says that the most important thing you can do is write an absolutely amazing book from the beginning. But once the manuscript is done and the book is launched, what else can you do to sell a lot of copies and ensure sales of future copies as well?

Not every author has time to write amazing books and have time to blog. So, for those of you who don’t have the time or don’t understand how this works, here are some tips.

If you're wondering how you can move from no audience to a large fan based community, here's the 6 steps to follow that will get you on your way.

Even though Twitter has been around since 2006 it can still be be baffling to a lot of people when they first try it out.

"What can I say in 140 characters?"

"Do people actually read this?"

"Why do so many people think pictures of their food is interesting?" (ok, that one is mine)

But the truth is that Twitter can be very powerful in building your following and connecting directly with your community. It is the most filter-free mass communication tool available. There's no editors. There's no public relations. Just your words directly to your audience.

It is the easiest digital means of having direct contact with your fans.

If you’re going to spend time watching videos online, skip YouTube and head to TED.com for the most inspiring, knowledgeable and mind blowing presentations I’ve ever seen.  Below are my 10 favorites: Ken Robinson says schools kill creativity – Great argument for how are school systems are setup to destroy the very skills we need [...]

We had the opportunity to re-design the Alltop blog at blog.alltop.com. Share your thoughts in the comments if you like.

We recently launched Campaignforhopegardens.org, a non-profit in Southern California that provides a safe haven for homeless women and children living in Los Angeles. We wanted to talk a little about it here. Visit the site to check it out. Our Role Working very closely with the Portnoy Media group, we saw this project through from [...]