Tim Ferriss, one of the greatest living self promoters, recently launched the book trailer for his upcoming new title, The 4-Hour Body. Creating these video trailers is becoming increasingly popular in the publishing world, unfortunately most of them are worthless at converting to sales of the book.
Tim Ferriss’ take is exceptional because it follows the three rules for creating a book trailer:
“Imagine if you could… hold your breath for 5 minutes, lift 500 pounds, run 100 miles, lose 100 pounds… do the impossible.”
You then have to read the book to find out how. It leaves you gasping for more. Don’t read an outtake of the book, interview the author or anything else that doesn’t spell out the promises that are only fulfilled by purchasing and reading the book.
Follow these three rules and you will have a book trailer that will actually sell your book.
Tim Grahl is the founder and president of Out:think, a firm that helps authors build their platforms, connect with readers and sell more books.