As you think through all of the options for getting involved in social media, they all fall into 6 general bucks.
There are 6 types of social media.
This week I will introduce you to each of the types of social media and then we will go more in depth in the coming weeks.
- Social Networks - Services that allow you to connect with other people of similar interests and background. Usually they consist of a profile, various ways to interact with other users, ability to setup groups, etc. The most popular are Facebook and LinkedIn.
- Bookmarking Sites - Services that allow you to save, organize and manage links to various websites and resources around the internet. Most allow you to "tag" your links to make them easy to search and share. The most popular are Delicious and StumbleUpon.
- Social News - Services that allow people to post various news items or links to outside articles and then allows it's users to"vote" on the items. The voting is the core social aspect as the items that get the most votes are displayed the most prominently. The community decides which news items get seen by more people. The most popular are Digg and Reddit.
- Media Sharing - Services that allow you to upload and share various media such as pictures and video. Most services have additional social features such as profiles, commenting, etc. The most popular are YouTube and Flickr.
- Microblogging - Services that focus on short updates that are pushed out to anyone subscribed to receive the updates. The most popular is Twitter.
- Blog Comments and Forums - Online forums allow members to hold conversations by posting messages. Blog comments are similar except they are attached to blogs and usually the discussion centers around the topic of the blog post. There are MANY popular blogs and forums.
Keep in mind that, while these are the 6 different types of social media, there can be overlap among the various services. For instance, Facebook has microblogging features with their "status update". Also, Flickr and YouTube have comment systems similar to that of blogs.
Tim Grahl is the founder and president of Out:think, a firm that helps authors build their platforms, connect with readers and sell more books.