Out:think Blog

Using Your Content to Grow Your Following: 4 Simple Guidelines

By Joseph Hinson

What you share with your audience is key when it comes to promoting yourself. Your content truly is the embodiment of your message and can make or break your marketing efforts and success. There are many ways to do this and none of them are too time consuming or difficult, you just have to be […]

The Secret of Successful Social Media

By Joseph Hinson

Full disclosure, that headline is clickbait. There are no secrets to social media (that I know of). The key is to be helpful, and add value to the lives of your fans. You really do need to be relentlessly helpful and passionate about your purpose to grow a following. That said, let’s talk specifics. These […]

A Digital Marketing Strategy Myth

By Joseph Hinson

“I am clueless about digital media strategies. For perspective, I don’t even have a Facebook page.” That was what an author recently wrote to me. This author is a very successful business person, who likely spends her free time growing her knowledge base and making decisions to grow her already successful company, as well as […]

9 Tips for Sending Better Email

By Joseph Hinson

We send a lot of email, for a lot of clients. It can be intimidating sending to hundreds, or thousands of people, especially considering that it is a representation of you and your work. So I wanted to put together this quick checklist for you to follow. It includes some tips and tricks we use […]

5 Ways to Use a Newsletter Without a Website

By Joseph Hinson

In this post, I’ll share 5 ways that you can use your email list even if you don’t have a website. Getting a site up and running can be a daunting and expensive prospect (though it doesn’t have to be), and you might feel like you can’t do anything until you have a website up. There […]

An Author’s Most Important Marketing Tool

By Joseph Hinson

Getting started with your author platform can be daunting. There’s so much to get together – a website, social media accounts, branding, outreach – and it can overwhelm you quickly. Today, I want to tell you about the most important asset in your tool box. This is the one you need to start with. Are […]

What is a platform?

By Joseph Hinson

Your platform is how you sell books. Here are three important components that make up a platform. They are your Authority, Network, and Influence. Let’s break that down a bit. Authority (or story) is why people should listen to you. The question you must answer here is, “Why should people care about what you have […]