Bill Taylor is a writer, speaker, and entrepreneur who cofounded Fast Company magazine. We worked with Bill on the launch of his book, Simply Brilliant. The strategies we used when building Bill’s subscriber list illustrate some key factors that are essential in content marketing: Traffic: How many people are seeing your offer? Opportunity: What is […]
“I am clueless about digital media strategies. For perspective, I don’t even have a Facebook page.” That was what an author recently wrote to me. This author is a very successful business person, who likely spends her free time growing her knowledge base and making decisions to grow her already successful company, as well as […]