In today’s blog post, we’re diving into an essential topic for authors: the five questions every author should ask when planning their book marketing strategy, plus one big bonus question. Whether you’re just starting out or looking to refine your approach, these questions will help you align your goals, target the right audience, and measure […]
Bill Taylor is a writer, speaker, and entrepreneur who cofounded Fast Company magazine. We worked with Bill on the launch of his book, Simply Brilliant. The strategies we used when building Bill’s subscriber list illustrate some key factors that are essential in content marketing: Traffic: How many people are seeing your offer? Opportunity: What is […]
“I am clueless about digital media strategies. For perspective, I don’t even have a Facebook page.” That was what an author recently wrote to me. This author is a very successful business person, who likely spends her free time growing her knowledge base and making decisions to grow her already successful company, as well as […]